Branding

BRAND PROMISE

To our visitors, the Pocono Mountains offers convenient, easily accessible Mountain, River, and Lake, Place-in-the-Country travel experiences that enable you to get the most out of your time here and result in a lifetime of cherished memories with friends, family and colleagues.

BRAND CULTURE

The Brand Promise sets the stage for the culture that exists and will continue to evolve around the brand.

Pocono Mountains Brand Values:

• Preservation of the natural environment
• Preservation of small town character
• Responsible development
• Consumer centricity
• Genuine hospitality

Pocono Mountains Brand Pillars:

• Ease
• Authenticity
• Refreshment